Surf liquids and powders have been relaunched as ultra-concentrates meaning there is less detergent, smaller packs and as a result, much less impact on the environment. Scarlet adapted Unilever’s global graphics for the Australasian relaunch and in doing so focussed on maximising the value message in the extremely competitive Australasian market conditions. We also extended the range designing local variants, Sensitive and Front Loader.