Tower Branding Extension

The Tower re-brand’s centrepiece was a large scale illustration of the phases of life. The idea was to use various aspects of the illustration on different pieces of collateral as appropriate. Scarlet expanded the initial brand guidelines to cover internal communications such as new identities for Impress, Tower’s customer service commitment program and Shine, the employee rewards scheme. Scarlet also created new templates for a variety of internal and external documents and exhibition stands.


Brand Extension
Document design and artwork