New flavours: Honey Soy Chicken and Sea Salt with Crushed Peppercorns. 

The two key challenges with line extension packaging are 1. Maintaining the established look of the brand whilst signifying that something is NEW and 2. reflecting the flavour accurately, as well as appealing to consumer’s tastebuds. This involves selecting the right hero colour, ingredients shots and the right balance of each ingredient shown.

Magazine and outdoor advertising

Our magazine and outdoor campaigns launched Kettle’s new Chunky Chips. The focus of the creative was the pack shot on which the hero image was a stack of the distinctly different chips and the key words “Thick” and “Crunchy, key differentiators vs other chips.