Dove, Lynx and Rexona Giftset Packaging
Scarlet has designed numerous gift pack ranges for Unilever. The objective with the ranges is to drive incremental occasion-based purchase on the core toiletry brands, for celebrations such as Valentine’s Day, Mother’s Day, Father’s Day and Christmas.
Our design approach involved leveraging existing brand equity by starting our concepts with a look and feel consistent with core brand and then injecting a decorative aspect to the design, clearly communicating the gift message as well as the added value in each pack. Each gift pack is therefore a brand extension that feeds sales back to the core brand.
Packaging design concepts