Cerebos Innovation Manual

Cerebos, local producers of household name brands like Saxa Salt, Gravox and Fountain Sauces, intricately mapped their innovation process and produced a very thorough albeit dry, procedures document. Scarlet were asked to bring the manual to life to ensure its longevity and help instill a culture of innovation. ┬áVia the idea of, “Recipes for Success”, we transformed the content into an engaging and invaluable project management tool. The easy to navigate Q&A format, fresh, bright photography and brand imagery, and use of white space all make the guide easy to follow and digest.

Cerebos Australia and New Zealand

Design concept