Parramatta North Urban Transformation: Heritage Snapshot
Developed a suite of marketing materials using existing Parramatta North look and feel. The design of the Heritage Snapshot, a 48 page detailed history of the area, required a more considered style to be developed than the simpler core communications. Several graphic elements, designed as part of the Snapshot have been used as standalone graphics or in other collateral (including the timeline and a range of infographics). A series of AO display boards used at Community Engagement events incorporate these graphic elements. The boards were also adapted as web banners, extending the value of the initial design investment. Scarlet have also designed print advertising, fact sheets and external wayfinding signage.
Landcom (formerly UrbanGrowthNSW)
Brochure design concept and artwork
Signage design and artwork
Press advertising design and artwork