Financial Services Partners Brand Refresh

Financial Services Partners (FSP) is one of ANZ’s financial planning groups. Our vision for the refreshed identity involved bringing the B2C consumer brand sentiment, “A brighter future”¬†to life, making the brand more engaging and clearly differentiating it from other more conservative, staid competitors. Scarlet designed new business stationery, newsletter templates,¬†Financial Services Guide, Adviser Value Proposition brochures as well as a refreshed website style.

CLIENT
Financial Services Partners

SERVICES
Brand relaunch
Mini brand guidelines
Document design
Document artwork
Website look and feel