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Refresh corporate branding and update guidelines

Central to Scarlet’s refresh of the Investa Office brand was the transformation of the new tagline, “ The first choice in Australian office" into a distinctive logotype to be used to support the existing Investa Property Group corporate branding. Scarlet also extended the brand's colour palette, adding a selection of contemporary, bright colours to be used in 'blends' over imagery and in key statement blocks. The tone of the corporate imagery evolved to a style featuring occupants and staff actively engaged in Investa's buildings. Scarlet also worked with Investa to develop a more customer-centric tone of voice and language, writing pull out positioning statements and headlines that serve as secondary branding devices. A full set of branding guidelines were created to ensure consistent rollout of the new look and feel.