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Rolobox branding and packaging design

Scarlet created the identity for both "Rolobox" and its' parent brand "Basic Play", which seek to encourage children to use their ingenuity and creativity. Aimed at kids 3-7 years, Rolobox is an innovative construction "toy" which includes reusable wheels which kids apply to boxes. Because the product is so unique, our key focus in designing the packaging was on communicating how the product worked.