Shop 1 88-90 Percival Road
Stanmore NSW 2048
+61(2) 9568 6822

Lemsip Cold and Flu 

Scarlet have created a collection of different digital illustrations of Lemmie, Lemsip's brand mascot, the hero of all of the brand's communications. We've designed several in store campaigns for the cold and flu season for both core brand as well as retail promotions. The approach has been to convey one key message (a call to action or claim) with a Lemmie key visual that supports this key message. A remarkably effective approach we (and many others) know as KISS. (Keep it simple stupid!)