Shop 1 88-90 Percival Road
Stanmore NSW 2048
+61(2) 9568 6822

Dove Men's and Women's Giftsets

Scarlet's brief was to extend the Dove brand into gifting territory. We maintained the clean, classic simplicity of the core brand graphics and in the case of the women's range, introduced a more feminine, decorative element, a fleur de lys pattern, in order to appeal to a female gift audience. For the men, we leveraged the popularity of tennis great Pat Rafter (who was appearing in the Dove Men TVC) to appeal to both the male user and the female purchaser.